Summer trends: What’s hot in ice cream?
The global ice cream market is thriving, with the category expected to grow by 5% to global revenues of $20.2 billion by 2024.
A recent report from Marketing Media Plus combined Instagram trends analysis with research assessing market sentiment to identify some of the top trends that will be shaping innovation in the ice cream space.
Even in this indulgence dominated treat category, Marketing Media Plus found health concerns were front of mind with shoppers seeking out fewer calories, more protein and ingredients like CBD, fibre and probiotics.
Data from Hookah-shisha.com analysing Google search information found that out of the top 20 flavour searches, vanilla made up over 16% with over 33,000 searches per month. But Marketing Media Plus analysts believe we are more adventurous in our flavour fads, suggesting 'favour mash ups' (think vanilla ice cream - but with French fries), alcoholic ice creams, and spiced ice creams will grow in popularity.
As the thermometer rises and summer months roll around, we typically see an up-tick of new product launches in the ice cream aisle. DairyReporter brings you a round-up of some of the latest products hitting the shelves to see how ice cream makers are helping us to keep cool as the temperature rises.
Scroll through our gallery to see the latest in ice cream innovation, from mustard ice cream to high protein pops.
Pic: Getty-Images David Malan
