Van Leeuwen's... mustard ice cream?
This is where those flavour mash-ups come in... We've all heard of pretzels with mustard sauce. Well this summer Van Leeuwen is bringing US consumers mustard and pretzel ice cream. Grey Poupon with Salted Pretzels.
This unusual flavour combination is part of a line-up of NPD that will be hitting Wal-Mart this year. Other flavour innovations include: Campfire S’mores, Summer Peach Crisp, Honey Cornbread with Strawberry Jam, and Espresso Fior di Latte Chip.
The five new flavours are available in 3,500 Walmart locations across 50 states.
“Walmart is a great partner and we are thrilled they have welcomed us back to launch five summer-themed flavours nationwide,” said Ben Van Leeuwen, Co-Founder, and CEO of Van Leeuwen Ice Cream. “The Van Leeuwen team couldn’t be more excited to give Walmart shoppers the opportunity to try out what are sure to be the next internet-breaking ice cream flavours of the summer, including our latest collaboration with Grey Poupon."
Pic supplied by Van Leeuwen
