Cosmic Bliss, a manufacturer of plant- and dairy-based frozen desserts, is calling on consumers nationwide to share a video of themselves ‘screaming for ice cream’ on social media while tagging the brand (@findcosmicbliss) and using the hashtag #icecreamforabetterplanet. One lucky punter will also receive a year’s worth of free ice cream from the brand.
Every video posted contributes toward a $50,000 donation goal to the Rodale Institute and Regenerative Organic Alliance in partnership with 1% of the Planet.
Shilpa Gadhok, vice-president of brand marketing at Cosmic Bliss, commented: "At our core, Cosmic Bliss has always been deeply committed to supporting farming systems that are healthier for humans, animals, and the planet. (…) We're excited for everyone to show how much they care, have some fun, help ‘scream’ for the attention that regenerative agriculture and organic farming deserves, while still enjoying a spoonful of bliss from the planet we all care so much about.”
Cosmic Bliss has committed to donating a minimum of 1% of its annual revenue to environmental NGOs in the field of organic and regenerative agriculture, working with 1% for the Planet to certify donations.
The company is also looking to adopt sustainable packaging and has said it’s introduced plant-based biopolymer in its pint packaging since 2019 in addition to using recycled and renewable materials. Cosmic Bliss is a member of the Sustainable Food Trade Association (SFTA), Organic Trade Association, and the Oregon Organic Coalition.