Yoplait unleashes ‘creamier’ yogurts with even more fruit

By Teodora Lyubomirova contact

- Last updated on GMT

The whole range has been updated for a creamier mouthfeel and 'increased sweetness' Image: General Mills
The whole range has been updated for a creamier mouthfeel and 'increased sweetness' Image: General Mills

Related tags: Yogurt, reformulation

Oui by Yoplait has been freshly-reformulated to bring more decadent flavors and textures to the range of whole-milk yogurts.

Yoplait has updated the recipes across its Oui by Yoplait range, adding 20% more fruit to its fruit-on-the bottom yogurts.

To achieve a creamier mouthfeel across the whole-milk yogurts, the manufacturer has improved its processing techniques and has added more milk fat and real cream ‘for a more luxurious texture’.

The new recipe will also bring ‘a more uniform and smoother’ consistency between the fruit and yogurt layers, the company said.

For the dairy-free yogurts in the range, Yoplait has optimized the content with fruit pureé to enhance the flavor.

The new Oui by Yoplait range is available in US stores now - but consumers based in the States are in for something more.

To promote the newly-released range, Yoplait has partnered with actress Reese Witherspoon’s media company, Hello Sunshine, which is organizing digital giveaways and virtual workshops, details of which will be revealed in the coming months.

Courtney Hamacher, vice-president, Dairy Business Unit at General Mills, said: “Hello Sunshine is a media company that puts women at the center of every story they create, celebrate and discover. Oui by Yoplait shares similar values and is a brand committed to encouraging women to say yes to acts that bring them inspiration and foster self-expression each day. We’re thrilled to partner with Hello Sunshine to bring our shared visions to life and inspire women around the country with the help of Reese Witherspoon and Eve Rodsky."  

Related topics: Manufacturers

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