NPD Trend Tracker: From low-fat cheese to cacao-free chocolate
What new products are hitting supermarket shelves across Europe? Alt chocolate maker WNWN is reinventing the classic European candy bar with its new offering: Waim! Low-fat cheese brand Eatlean is expanding its presence in UK retail, and sports nutrition brand Myprotein has signed a five-year licensing agreement with Iceland supermarket to co-develop prepared meals, pizzas, wraps, ingredients, desserts and ice cream.
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