Product of the Year 2023: Which dairy products won in the UK?
Each year, around 10,000 shoppers take part in a consumer survey that elects a single Product of the Year across various categories ranging from beer and tobacco to desserts. The competition is valuable to manufacturers and consumers alike - it is thought to provide a marketing boost for the products that win a gong, and according to research company Kantar, 86% of shoppers are more likely to purchase a product that has been voted 'product of the year'.
The competition was founded in France in 1987 and is held in more than 40 countries today, including the US, Canada, Australia, South Africa, Spain, Italy, and more.
Scroll through the gallery to reveal the winning products.
Main image: GettyImages/jabkitticha
UK's dairy Products of the Year Dessert: Ambrosia Deluxe Custard Chilled Coffee: Starbucks Chilled Classics Multiserve Formula Milk: Aptamil Advanced Milk & Milk Alternatives: Yeo Valley Organic Milk 1L Carton