‘Sprucing up our portfolio’: Mother Dairy to release over 100 new products
Mother Dairy Fruit and Vegetable Pvt. Ltd will aim to introduce more than 100 new products in the coming years as the company aims to bolster its market position.
The firm has in recent years diversified its portfolio by investing in other food segments, such as edible oils under the Dhara brand, as well as fresh and frozen fruit and vegetables as well as snacks, pulses and concentrates under the Safal brand.
In the next three years, Mother Dairy is set to further expand its product portfolio to tap into various consumer trends. And the company is wasting no time in doing so – for Summer 2023, the dairy firm is releasing 15 new products ranging from ice creams to fortified curds and coffee.
Quoted by the Economic Times India, Manish Bandlish, MD of Mother Dairy Fruit & Vegetable Pvt. Ltd., said: “Given the diversity and evolution being witnessed in the needs and preferences of our consumers, we have embarked upon a journey to tap into new product spaces and categories. The introduction of these new products couldn’t have been timed any better as we move towards sprucing up our dairy products portfolio.”
The company is introducing 10 new ice creams, including five new kulfis, four cone ice creams and a range of ice cream bars. Also launching is a long shelf-life vanilla custard, two types of refrigerated ready-to-drink coffee. To improve the nutrition values of its Nutrifit Curd range of functional dairy curds, Mother Dairy has reformulated the whole product range to include vitamin A and D.
Bandlish said this year marks only the beginning if the company’s journey to refresh its product offering. “The new offerings are a natural fit for us in every way. Going ahead, we will be on a constant lookout for dairy-based products and categories amalgamated with value addition and innovation, to cater to the evolving consumer needs,” he concluded.