In the year ending July 29, U.S. sales of pumpkin-flavored products reached $802.5 million, according to Nielsen. That’s up 42% from the same period in 2019. There are pumpkin spice Oreos, protein drinks, craft beers, cereals and even Spam.
According to Nielse, US sales of pumpkin-flavored products reached $802.5m in the year ending July 29 - a 42% increase on the same period in 2019.
While Starbucks started the pumpkin spice latte trend back in 2023, today, pumpkin-flavored products span way beyond coffee and into beer, crackers, and ice cream and cheese.
No surprise then that this month's new products gallery is dominated by pumpkin-flavored offerings. Scroll through the images to find out some of the latest releases available in the US this fall.