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The great yogurt debate 2022

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The great yogurt debate 2022

Nutritious, delicious and endlessly versatile – yogurt products are a favorite with shoppers across Europe.

As rising inflation, climate concerns and the cost-of-living crisis compete for headline space, brands face a dilemma – should they focus on yogurt’s potential as an affordable health food or offer consumers the moments of indulgent escape they need to face tough times.

At IFF, we say – ‘why not both?’

Read on to discover our top three tips for balancing healthy value with indulgent comfort to create exceptional yogurt products to meet the moment.

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