Archives for October 14, 2004

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Volac ups whey protein capacity with new plant

UK whey proteins firm Volac International has opened a major new plant in the Netherlands, significantly increasing its output of highly concentrated dairy proteins for the health foods market.

Bilingual marketing gimmick helps launch cheddar cheese

One of the leading UK milk co-operatives, Dairy Farmers of Great Britain, has announced it is to launch a new line of Cadog branded Welsh cheddar cheese, supported by a line of bilingual packaging. But will niche brand status alone be sufficient to...