Kellogg brand extension targets heart health for women
US cereal maker Kellogg targets the mushrooming heart healthy market with a new line extension – specifically aimed at women - to its Smart Start range.
Archives for July 20, 2008
Oyster-friendly microalgae may colour food blue-green
The blue-green pigment from microalgae responsible for the greening of oyster gills may also provide a natural blue-green colouring for food, says new research.
Down-sizing trend driving US rigid food packaging
The trend towards smaller, more portable beverage and prepared food containers will play a large part in the increased use of plastics in rigid food packaging in the US market, according to a new report.
Budweiser to be Belgian? Big deal
The news that all-American brewer Anheuser-Busch is to be sold to Belgium’s InBev for $52bn has made sports bar patrons across the US weep into their Budweisers. But the idea that an American firm must remain American for all time runs counter to the...