Archives for October 18, 2009

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Dairy sector in cautious backing for EU aid

By Jane Byrne

A fund to help bolster the European dairy sector has been welcomed by the industry but the European Dairy Association (EDA) warns it must be spent appropriately.

Branded Corn Flakes are great for branding

By Guy Montague-Jones

Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.