'We are building Lifeway as a global brand', says CEO
Record sales and a 97% control of the kefir category are only the start for Lifeway Foods, as the company states it’s ‘in the early stages of its long-term growth trajectory’.
Archives for April 7, 2013
Unilever attempts to shake off Cornetto’s ‘seasonal’ image through rebrand
Unilever has attempted to refresh the reputation of its iconic Cornetto ice cream brand as a 'summertime treat' in favour of a more "youthful" image, the British design company drafted in by Unilever has claimed.