Shakira shakes up Activia in Danone campaign
Danone has announced a partnership with superstar Shakira for a global Activia marketing campaign.
Archives for March 14, 2014
Dannon teams up with Partnership for a Healthier America to boost nutrition profile of its yogurt
Dannon has pledged to boost the nutrition profile of its products after striking a deal with non-profit The Partnership for a Healthier America.
Senators object to EU claim on cheese names
US senators have objected to an ‘absurd’ European initiative to protect local cheese names, which would force changes to common names in the States.