Unilever sells Slim Fast to private equity firm Kainos Capital for undisclosed sum
Unilever has sold its Slim Fast weight management brand to private equity firm Kainos Capital, but will retain a minority stake in the business.
Archives for July 10, 2014
Does Unilever’s Slim-Fast fail signal the end of weight management as we know it?
Fourteen years after Unilever spent $2.3bn (€1.7bn) to buy Slim-Fast, it has sold up for an undisclosed sum to a private equity player. Analyst and author Julian Mellentin tracks the decline of a mega-brand and considers what he sees as a category in crisis.