Archives for April 7, 2015

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How has social media changed food marketing?

By Caroline SCOTT-THOMAS

The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.

UK blows whistle on sports supplement claims

By Shane STARLING

The UK advertising watchdog has muzzled meal replacement, muscle building, metabolism, L-carnitine, CLA (conjugated linoleic acid) and other claims being made by a UK based online manufacturer-retailer as it continues its claims crack down based on EU law.