FOOD VISION USA: How to maintain a challenger brand mentality as a mainstream player
It’s called Chobani Flip; we think it’s the future of snacking, and the next billion-dollar brand in yogurt
Chobani’s Flip ‘mix-in’ platform is operating at a run rate of $300-$350m and could be the next one billion dollar brand in yogurt, says Chobani, which is planning to take the brand into savory territory next year with the launch of novel sweet and spicy...