Archives for December 5, 2016

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How to stand out where the decision is made and break through the autopilot

How to stand out where the decision is made and break through the autopilot

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In a time when around 70% of shopping decisions are made in-store and when recent eye-tracking research shows that 99.8% of the store assortment isn’t even noticed by the shopper, differentiation is key.  In the last few years, immense changes have...