'A relationship turned sour’: How Yoplait plans to reverse a declining yoghurt trend
The UK kids’ yoghurt category is in long-term decline. Having researched the root causes, dairy major Yoplait now wants to reverse the trend.
Archives for March 8, 2024
Eco-friendly by stealth? Why a hybrid dairy newcomer is avoiding ‘hybrid’ labelling
PlanetDairy says its marketing is transparent, but actively avoids terminology such as ‘hybrid’, ‘more sustainable’ or ‘green’.