
‘Knowing, calculated, and systematic’: Danone takes aim at Chobani in explosive court case
The lawsuit claims that Chobani is free-riding on Danone’s brand equity and marketing investment in RTD coffee by copying SToK’s slogan and packaging design
The lawsuit claims that Chobani is free-riding on Danone’s brand equity and marketing investment in RTD coffee by copying SToK’s slogan and packaging design
Natural food and drink products with sustainable label claims are flying off the shelves in the US: here’s why