Fibre over protein? Danone on changing consumer demands in functional foods
Fibre, gut health and clean labels are driving the next wave of functional foods – and Danone explains how nutrition science and consumer expectations are converging
Archives for April 10, 2026
Protein soda: Why the new craze is going from strength to strength
Gone are the days where protein drinks meant serious whey shakes at the gym. Protein soda is making the category much more fun
Gut-friendly, prebiotic or high fibre? Navigating the terminology
Gut health soda Poppi is ‘prebiotic’ in the US, but ‘high fibre’ in the UK. What is going on?