
Opinion
Colour is dairy’s most overlooked asset – and brands risk missing out
Spotlighting dairy’s natural colour could drive premiumisation, but brands have been reluctant to exploit the opportunity

Opinion
Spotlighting dairy’s natural colour could drive premiumisation, but brands have been reluctant to exploit the opportunity

From playful crunch to decadent smoothness, brands are increasingly leaning on textural cues to give their products a premium feel