
Consumers still care about sustainability in 2026 – yet other priorities win out
Sustainability remains an ‘afterthought’ for many in the face of high food prices

Sustainability remains an ‘afterthought’ for many in the face of high food prices

Protein demand is on the rise in the Middle East just like everywhere else, but companies need to prioritise some nuances in order to succeed, according to one of the region’s largest conglomerates