
Protein, coffee and convenience drive Chobani’s next phase of expansion
Health and wellness trends have galvanised demand for nutrient-rich foods, supporting sales expansion across key dairy categories. US Greek yogurt major Chobani is taking note

Health and wellness trends have galvanised demand for nutrient-rich foods, supporting sales expansion across key dairy categories. US Greek yogurt major Chobani is taking note

From protein targets to dietary restrictions, shoppers can now describe what they need and get a shortlist of snacks in return but the effect on sales is still unclear