Since 2019, Danielle has been delivering the latest news on everything from regulations to research to innovations in dietary supplements. In addition to print, Danielle is the host of the NutraCast podcast and the NutraWomen Wednesday series. She received her journalism degree from Michigan State University.

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How protein snagged the broader consumer base

How protein snagged the broader consumer base

By Danielle Masterson

A recent report from Front Row examined protein’s shift from its original gym niche to the mainstream where it has captured the loyalty of a wider market and established itself as a cornerstone of modern wellness.

The ‘proteinification’ of everything

The ‘proteinification’ of everything

By Danielle Masterson

Once just a bottle shaker staple, protein is taking on new forms and finding its way into everything from soda to chips to macaroni and cheese.

Helaina on track to deliver breast milk-equivalent baby formula

Helaina on track to deliver breast milk-equivalent baby formula

By Danielle Masterson

The New York City-based company was founded in 2019 by food scientist Laura Katz who aspired to advance nutrition by recreating the functional components of breast milk. The lab produces microbes, ferments, and runs immunity testing.