Here are six new product developments that caught our eye in June 2025.
Bel UK to launch The Laughing Cow Spicy Chilli
Bel UK, subsidiary of Bel Group, is launching a chilli-flavored cream cheese portion to capture demand for spicy flavors, particularly among young snackers.
The Laughing Cow Spicy Chilli contains 31 calories per portion and has no artificial colors or flavors. Like the rest of the range, it is equally at home as a spreadable cheese on bread and crackers as well as a snack between meals or after workouts.
Bel UK claims the new product is the only chilli-flavored cheese spread portion on the UK market; it’s available from Ocado online and will be in Asda and Sainsbury’s supermarkets from July.
Butlers Farmhouse Cheeses expands sheep’s cheese range
The Lanchasire-based sheep’s milk cheese producer is introducing Parlick Reserve, a creamy sheep’s milk cheese that is matured for six months.
Available from June 23 at M&S Food (RRP £4.50/150g), the cheese takes its name from Lancashire’s Parlick Fell, which is just five miles from Butlers’ dairy.
“Parlick Reserve is a natural next step for our Parlick range and really appeals to the M&S shopper, particularly with growing consumer demand for sheep’s milk cheese,” said Matthew Hall, owner at Butlers Farmhouse Cheeses.
Parlick Reserve joins Parlick Original in the range, which is stocked at Sainsburys, Tesco and Morrisons stores across the UK. Parlick Brie is stocked in Waitrose.
Perry’s Ice Cream Introduces Nutty Sundae Ice Cream Bars
Perry’s Ice Cream’s new frozen novelty product is a take on the classic sundae cone and combines vanilla ice cream with fudge-coated waffle cone pieces and chocolate-flavored coating with chopped peanuts.
Available in boxes of six, the Nutty Sundae Ice Cream Bars are ideal for sharing or as an indulgent treat.
The product can be purchased from grocery stores in New York, New Jersey, Ohio, Western PA, Massachusetts, Washington D.C., Maryland, Virginia and North Carolina, including Dash’s Market, Shurfine, Tops Markets, Wegmans Food Markets and other specialty retailers across the Northeast as well as online via Perry’s Ice Cream website.
Nounós Creamery’s A2 Greek yogurt
Nounós Creamery is expanding its yogurt offering with an A2 milk option. A2 Greek yogurt contains only the A2 beta-casein protein as opposed to the A1 protein found in most conventional milk; according to research, A2 milk products may be easier to digest.
“Through careful breeding and a commitment to quality, we’ve ensured our milk is 100% A2/A2, and Non-GMO project verified,” says Steve Iounnou, co-founder of Nounos Creamery. “We’re proud to offer a product that not only supports digestive wellness but also aligns with regenerative farming practices that respect the Earth.”
Nounós A2 Greek Yogurt will be available in a variety of delicious flavors, including Plain, Vanilla Bean, Coconut Mango and Mixed Berry. The product launched at select retailers in May 2025.
Friendly’s collaborate with Jonas Brothers
Ahead of Jonas Brothers’ upcoming Us tour, the trio collaborated with Friendly’s Ice Cream to release a limited-time treat with three distinct flavors in one carton. The new 20th Anniversary Flavor combines Coffee Cookie Crumble, Chocolate Marshmallow, and Vanilla, all side by side in one 48-oz tub. Kevin, Joe, and Nick selected each flavor ‘to create a unique blend fans can enjoy individually or together’, said Friendly’s
The collaboration reflects a long-standing relationship between the Jonas Brothers and Friendly’s, the band having launched limited-edition sundaes back in 2023. “Friendly’s has been part of our story from the very beginning,” said Jonas Brothers. ”It’s where we shared some of our earliest moments as brothers and musicians. Launching this ice cream flavor as we celebrate 20 years feels like coming full circle.”
The 20th Anniversary Flavor is now available for a limited time at retailers carrying Friendly’s Ice Cream.
Maple Hill debuts cupcake in a brand collaboration
Organic dairy company Maple Hill has joined forces with dessert bakery Sprinkles and kosher salt firm Diamond Crystal Salt Co. to introduce a limited-edition cupcake designed to elevate the everyday treat.
Available for nationwide shipping, the Chocolate Salted Pretzel Buttercream Cupcake features rich dark chocolate cake, salted pretzel buttercream, and a crushed pretzel rim. The sponge cake and the buttercream are both made with Maple Hill’s 100% grass-fed organic unsalted butter and the latter also features kosher salt from Diamond Crystal Salt Co.
Available June 16 through June 29, the limited-edition cupcake can be found at Sprinkles bakeries, cupcake ATMs, and for nationwide delivery from Sprinkles’ website.
