American ice cream makers have pledged to eliminate synthetic dyes from ice cream and frozen dessert products made with real milk by 2028.
This comprises around 90% of ice cream sold in the US and encompasses certified artificial colors Red 3, Red 40, Green 3, Blue 1, Blue 2, Yellow 5, and Yellow 6.
Manufacturers are encouraged to reformulate, swapping artificial dyes with nature-derived alternatives such as fruit juices and plant extracts.
The voluntary effort is led by the International Dairy Foods Association (IDFA) and applies to products made with real milk sold in retail by commercial ice cream makers.
The drive does not apply to products made with non-dairy ingredients or those made in-house by small ice cream shops or restaurants (i.e., foodservice).
IDFA says that certified artificial colors are safe for use in foods when used in accordance with FDA regulations; but some US states are phasing out their use, which is introducing complications for manufacturers. Red 3 was also banned in January by the FDA after it was linked to cancer in lab animals.
1.31 billion gallons
97% of Americans love or like ice cream, making it one of the most popular treats.
The average American eats roughly 19 pounds of ice cream each year, or about four gallons.
In 2024, the US produced approximately 1.31 billion gallons of ice cream.
Source: IDFA
In a news conference, Dr. Marty Makary, commissioner of the FDA, said: “This is a Renaissance moment for health in America.”
Michael Dykes, D.V.M., president and CEO of IDFA, added: “I am proud of ice cream makers and dairy foods companies for stepping up for American families by making this voluntary commitment to provide ice cream and frozen dairy treats without certified artificial colors.
“Americans are passionate about their ice cream, and the IDFA Ice Cream Commitment will ensure wholesome, indulgent ice cream products made with real milk from American dairy farmers remain a special part of our lives as state and federal policies evolve.”
