From NPD to quitting farming: The topics that moved you in 2025 (so far)

Close up on one African-American woman's hands using her laptop browsing
From NPD to in-depth features, here are some of our most-read articles so far this year . . . (Getty Images)

We look at the topics that have attracted the biggest attention so far this year . . .

Growing and emerging market opportunities in categories like protein and coffee creamers, as well as new product development insights from real R&D specialists, brought an influx of visitors to DairyReporter in the first half of 2025.

This interest hasn’t been limited to product innovation. A study that sheds light on the dim reality of dairy farming – specifically, the range of pressures, from financial to mental health-related – that producers face as they consider their future in the industry has been one of the most valuable resources for new subscribers.

Here’s a list of 10 stories that you found most valuable in the first half of 2025.


What’s causing farmers to consider quitting dairy?

Which were Ireland's biggest food and drink exports in 2024?
From costs to hiring woes, there are many reasons why producers think about quitting dairy farming for good (Don Wu/Image: Getty Images)

A study into Australian dairy farmers’ attitudes provides a valuable insight into how factors such as labor shortages and unstable milk prices are putting strain on producers’ future and wellbeing in the sector.

https://www.dairyreporter.com/Article/2025/01/09/whats-driving-dairy-farmers-to-consider-quitting/


What’s new in dairy? From functional milk to no-sugar latte

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Clockwise, from top-left: Tom Parker Creamery's functional milk; DFA's Milk50; Emmi Group's zero-sugar RTD latte; Lifeway's Farmer Cheese; Onken KiddOs, and Ben & Jerry's Sundae ice cream (DairyReporter.com)

Our new product development (NPD) round-ups are always popular – and this one drew in the biggest crowd.

https://www.dairyreporter.com/Article/2025/03/03/new-dairy-launches-march-2025/

Do you want to feature in one of our NPD round-ups? Fire an email over to the Editor to make sure you’re in with a chance of inclusion.


Next-gen probiotics: How Danone is unlocking the next frontier of functional dairy

Cleveland-based Biohm Technologies has announced the successful closing of a $4.52M series B round
Biohm's flagship ingredient is Mycohsa, a probiotic blend shown to break down digestive biofilms and support bacteria and yeast levels for gut health. (DrAfter123/Getty Images)

Next-generation probiotics could have far-reaching benefits for health and food alike. We spoke to Danone North America’s Miguel Freitas, PhD, to find out more about the opportunities these probiotics could offer in the functional dairy space.

https://www.dairyreporter.com/Article/2025/02/04/danone-could-leverage-next-gen-probiotics-to-formulate-superior-functional-foods/


How Nestlé and Danone stir up the billion-dollar coffee creamer space

Coffee mate factory in the USA
The facility will produce creamers for several of Nestlé’s go-to brands, including Coffee mate®, natural bliss® and Starbucks® (Hand-out/Nestlé USA)

In another popular read, we took a closer look at the North American coffee creamer space – and how two of its biggest players are exploiting growth with product and format innovation.

https://www.dairyreporter.com/Article/2025/03/13/how-nestle-danone-are-milking-the-7bn-us-coffee-creamer-category/


Oikos expands into the $7bn ambient protein shakes market

People drinking protein shakes and eating ice cream
Danone North America says the ambient protein shakes market is in a double-digit growth (Danone North America)

Danone’s entry into the growing shelf-stable high-protein shakes market brought a formidable player in the battle for the best protein shake – with competitors including fairlife and Ripple Foods already present in the segment.

https://www.dairyreporter.com/Article/2025/05/13/danones-oikos-expands-into-7bn-ambient-protein-shakes-market/


Elevating dairy NPD in 2025

Supermarket aisle, woman legs and basket for shopping in grocery store. Customer, organic grocery shopping and healthy food on groceries sale shelf or eco friendly retail purchase in health shop
Functionality and protein remain key NPD trends in 2025. (Adene Sanchez/Image: Getty/Adene Sanchez)

At the start of 2025, we looked at where the opportunities for new product development rested – including three emerging categories

https://www.dairyreporter.com/Article/2025/01/30/npd-opportunities-for-dairy-in-2025/


From gut health to immunity: What do consumers want from functional food and beverage?

Biotiful-Dairy-exploding-the-kefir-category-in-mainstream-dairy.png
Kefir has hit the mainstream in recent years thanks to its strong gut health credentials.

In a bite-sized article featuring advice from market insights agency Lumina Intelligence, we looked at what are the key consumer demands when it comes to functional food and drink.

https://www.dairyreporter.com/Article/2025/05/12/top-5-priorities-in-functional-food-and-beverage/


R&D insights: How to make a trendy dairy product

milk drink
Energy Milk is a high-protein dairy beverage in the sports and active segment. (Emmi Group)

We spoke to the head of R&D at Swiss dairy major Emmi Group to find out how consumer and regulatory trends around protein and sugar reduction are shaping the company’s new product development efforts.

https://www.dairyreporter.com/Article/2025/05/08/dairy-product-innovation-insights-from-emmi-group/


Five trends in cheese

Blue cheese and red wine in cutting board with knife on wooden table

Dairy Farmers of Wisconsin’s annual trends report always offers valuable insights for cheese brands. Here are the main takeaways from this year’s report, released back in February 2025.

https://www.dairyreporter.com/Article/2025/02/03/five-trends-for-npd-in-cheese/


Can Nestlé crack cow-free dairy?

Nestle-reunites-Greater-China-management-with-rest-of-Asia-market-as-new-CEO-pledges-core-growth-focus.jpg
©Getty Images

As animal-free dairy - specifically the type produced through precision fermentation or via cell cultivation - struggles to make an impact in retail, we looked at how innovation led by major food brand Nestlé may potentially prop up this segment.

https://www.dairyreporter.com/Article/2025/05/20/nestle-to-bolster-precision-fermentation-capabilities-in-alt-protein-rd-push/