Lactalis has joined the likes of Danone and Two Spoons as one of the first dairy companies to market a ‘GLP-1-friendly’ product in the US.
Released under the :ratio brand which Lactalis USA acquired from General Mills this summer, :ratio Pro-Fiber is a cultured protein and fiber-rich yogurt formulated to bridge a nutritional gap that most Americans grapple with in a satiating, snackable format.
Each 5.3oz pot packs 20g of protein and 10g of fiber – equal to two and a half cups of cooked oatmeal and three times the protein of a single egg – with no added sugar to boot. The protein is derived through ultrafiltration and the addition of whey protein concentrate; and the fiber content comes from soluble corn and chicory root. Other ingredients include stevia, a natural sweetener; sunflower oil, xanthan gum, natural flavor, carrageenan, and cultures such as L. bulgaricus and S. thermophilus.
The range comes in four flavors: Vanilla, Blueberry, Lemon Meringue, and Piña Colada, and is sold nationwide in the US.
“Protein and fiber are two of the most top of mind nutritional macros for consumers,” said Shea Allred, head of North America sales at Midwest Yogurt. “With :ratio Pro-Fiber able to deliver on both, we’re seeing lots of excitement from retailers.”
GLP-1 friendly dairy: Is the US market hotting up?
With the release of :ratio Pro-Fiber, Lactalis joins the ranks of food companies that explicitly market products to weight loss medication users.
In dairy, the most notable player is Danone, whose Oikos Fusion yogurt shake contains 23g of protein, 5g of fiber and vitamins like D, B3, and B12. The product was soft-launched this summer but Danone has held back from distributing it nationally yet as it continued to evaluate demand.
Also in 2025, ice cream manufacturer Two Spoons released an ice cream range that packs 30g of protein per pint and no added sugar. “Each flavor is GLP-1 friendly, keto conscious, and crafted for creamy indulgence,” says the company.
According to Circana’s Sally Lyons Wyatt, global EVP and chief advisor, consumer goods & foodservice, it’s yogurt that is best-positioned to support consumers on weight-loss medications. “The functional benefits, including protein, pre- and probiotics, variety of low and no-sugar options, are currently doing well with these consumers,” she told us.
General Mills yogurt acquisition starting to pay off for Lactalis
It didn’t take long since Lactalis acquired General Mills’ US yogurt business for the French multi-national to start making bolder moves on the North American market.
With :ratio, Lactalis USA strengthened its position in the growing health and wellness foods market and within the high-growth yogurt category. But it’s a crowded space – with Danone’s Activia getting a brand refresh to better position it to younger consumers, and Chobani successfully betting on its clean-label USP – standing out will increasingly come down to functionality.
For dairy brands, fiber and biotics fortification will play a greater role than ever, as will consumer education. Buying General Mills’ business was a major step for Lactalis to establish itself among the leaders in US yogurt: but there’s still plenty of unrealized potential.
General Mills’ yogurt business generated US$1.2bn in annual net sales, but yogurt consumption is yet to peak in North America, meaning there is significant runway ahead.
