Festive flavors, functional innovation, and social media-driven inspiration are shaping the latest launches in dairy and adjacent categories.
Lurpak’s limited edition baking packs
To inspire bakers during the UK’s peak baking season, Lurpak has launched limited-edition block butter packaging dedicated to three classic home bakes: scones, cookies and brownies.
The initiative is designed to spur new usage occasions and increase trial with younger shoppers who are discovering baking through social media. The reason to spotlight those three popular bakes was down to consumer research: brownies, scones and cookies were the three most searched-for baking recipes earlier this fall.
Bubbies debuts mochi flavors
US mochi ice cream brand Bubbies is expanding its line-up with three holiday-inspired flavors ahead of the festive season. The new additions comprise Peppermint Bark, Raspberry White Chocolate, and Salted Caramel and are the first mochi ice creams on the market to have chocolate or caramel drizzling, the company says. Each new flavor also comes in a specially-designed box to stand out on shelf.
A limited amount of the holiday flavors will be available online via the Bubbies’ website and can be found at select Albertsons and Safeway locations in Portland and Southern California, and various retailers across Hawaii at an SRP of $6.99-$7.99 per six-pack box.
Nestlé launches Pumpkin Spice Latte for Nescafé Dolce Gusto
Nestlé is bringing the iconic Starbucks coffee drink to Dolce Gusto users at home. Pumpkin Spice Latte combines espresso, creamy milk, and natural flavors of pumpkin, cinnamon, and nutmeg.
The product forms part of the Starbucks At Home range; is non-HFSS and contains 77 calories per mug. It’s available at Tesco, Amazon and the Nescafé Dolce Gusto web shop.
All Things Butter launches Brandy flavor
British premium butter brand All Things Butter has launched a brandy-flavored variant to its line-up.
The product is made from cream blended with brandy and has a dusting of icing sugar and is formulated to pair with Christmas bakery staples like pudding and mince pies.
The newest flavor is the latest addition to the brand’s portfolio, which includes Truffle, Chocolate, Cinnamon Bun, Garlic & Herb, Salted, Unsalted, and Salted Spreadable.
All Things Butter Brandy is currently available at Ocado and Waitrose, and it will also roll out in Sainsbury’s from 8 December (rsp: £2.95)
:ratio rolls out GLP-1-friendly yogurt
Lactalis USA brand :ratio is releasing a protein and fiber-fortified yogurt formulated to support the nutritional needs of GLP-1 users.
Pro-Fiber contains 20g protein and 10g fiber and comes in four varieties: Vanilla, Blueberry, Lemon Meringue, and Piña Colada. Each flavor delivers ‘a rich and creamy taste with a real functional payoff’, says the company, adding that each pot of yogurt provides as much fiber as two and a half cups of cooked oatmeal and three times the protein of an egg, plus key nutrients like calcium and vitamin B12.
:ratio Pro-Fiber is available now at retailers nationwide, starting at $1.66 MSRP.
Too Good & Co. launches liquid coffee creamer
Danone-owned clean-label dairy brand Too Good & Co. has released its first ever coffee creamer to tap into demand for at-home coffee experiences.
The range brings a lower sugar option to the refrigerated liquid creamer space and comes in three flavors: Sweet Cream, Roasted Vanilla, and Lavender.
Each carton contains 2g less sugar than competitor products and features only natural ingredients, including milk, cream, natural flavors, and cane sugar.
