Deniz Ataman

Deniz Ataman

Deputy Editor – North America

Deniz Ataman is the deputy editor of FoodNavigator-USA. With over a decade of experience in multi-media journalism, Deniz worked across different industries including food, beverage, flavor, fragrance, cannabis and music. She holds a BA in psychology from the University of Virginia.

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What’s driving the protein surge?

Summer Fancy Food Show 2026

What’s driving the protein surge?

By Deniz Ataman

Consumers are cutting sugar with confidence and chasing protein with confusion, while generational divides over where protein belongs are reshaping the trend