Muscle Milk undergoes it’s ‘biggest transformation’ with Pro lineup
For Muscle Milk, the challenge – and opportunity – is to meet consumers’ varied needs with simplicity and nutrient density
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IFF sells bulk of food ingredients business to refocus on health and wellness
The global ingredient supplier’s deal reflects a broader trend of how companies are streamlining their businesses to meet shifting health and wellness preferences
Where brands should focus their AI strategy now
AI’s real value may lie in helping consumers choose – not discover
When an ingredient goes viral, can the supply chain keep up?
As ingredient hype cycles accelerate, so do the risks of shortages, consistency and cost
Why packaging decisions can’t be left to the last minute
Packaging isn’t just a container, it’s a decision that affects cost, brand, sustainability and compliance, so it should be planned early, not tacked on later
Why thinking like an AI agent matters to marketing
Generative engine optimization is reshaping how brands get discovered
Tariff refunds are available - here’s how to get them right
High rejection rates and a tight 80-day filing window are turning what should be straightforward IEEPA tariff refunds into a high-stakes, error-prone process for small and mid-sized CPG brands
Will the next wave of alt dairy be built backwards?
Animal-free dairy startup is reversing the traditional biotech model, prioritizing scalability and cost from the outset as the category resets
FDA’s largest infant formula test yet finds ‘low’ contaminants – but no new rules
FDA’s infant formula test found mostly trace contaminants, but without standards, enforcement or pre‑market testing, the data leaves critical questions unanswered
Is the retail media network gold rush over?
In this next phase, marketers aren’t abandoning retail media – they’re simply demanding that it grow up