Lid lifted on Lidl
Lidl with milk. The supermarket group, which operates around ten
stores in the country, wanted to sell milk under its own label.
Swedish dairy firms such as Arla have refused to supply German discount chain Lidl with milk. The supermarket group, which operates around ten stores in the country, wanted to sell milk under its own label.
As a result, customers will find milk from Germany in Lidl stores throughout Sweden. According to the Swedish press, Lidl now ships German milk to the chain's central warehouses in Halmstad from where it is distributed to Lidl stores.
The launch in Sweden marks a further step in Lidl's international expansion. The company recently opened its first stores in Finland and is set to open a further 10 to 12 shops in Denmark next year.
The aim of the group is to operate around 100 Danish discount stores, which corresponds to approximately 10 per cent of the Danish discount market for staple foods.
http://www.lidl.de/ Lidl, which has over 4,200 shops around the world, is the world's second largest discount chain.
