EXCLUSIVE GALLERY: LIVE FROM THE SHOW FLOOR
4. Innovation galore...Bombay Sapphire's electro-luminescent inks
Given its importance on the beverage processing and packaging show calendar, it’s no surprise that innovation is a key focus for exhibitors and attendees at Pack Expo 2014.
Here Bo Wallteg, former president of the International Packaging Press Association (IPPO), discusses Scandinavian and European packaging developments with global potential.
Discussing the potential for printed electronics, he showed a 2013 video featuring Bacardi's Bombay Sapphire brand, which showed electro-luminescent ink-based bottle boxes with unique effects designed to grab the attention of travel retail customers – as per this video.