From milk mustaches on David Beckham and Hugh Jackman to the nightmarish A Clockwork Orange and the speakeasies of the 1930s, our list runs down the milk advertisements that shaped public perceptions of dairy, and the backlash to some very contentious choices.
The “Got Milk?” campaign, launched in 1993, is one of the USA’s most famous advertising campaigns.
Agency Goodby Silverstein & Partners first created the posters for the California Milk Processor Board.
Featuring two decades of celebrities sporting “milk mustaches,” stars like Lady Gaga, Taylor Swift, Harrison Ford and even comic book heroes Batman, Wolverine and Superman have promoted liquid milk to the public.
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