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Yoplait targets tweens with Pro-Force Greek yogurt

By Elaine WATSON , 18-Jan-2013

Yoplait is expanding its portfolio in the fast-growing Greek yogurt sector with a new product targeting tweens.

Protein-packed Yoplait Pro-Force is available in Strawberry Blast and Mixed Berry Burst flavors, said Ashley Karr, Yoplait Kids associate marketing manager.

“Tweens really don’t think Greek yogurt tastes good, so we created a product that is colorful, creamy and flavorful, while delivering the nutritional benefits of Greek yogurt.

“We wanted to make Yoplait Pro-Force fun and cool so it’s not all ‘Greek’ to them.”

An excellent source of calcium, Yoplait Pro-Force contains no artificial colors, flavors or sweeteners and contains 9g of protein per 3.5 oz-serving.   

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