Organic Valley expands portfolio with new Family First Milk Line
America's largest organic farmer-owned dairy cooperative has released a range of its Family First milk that’s been fortified with DHA Omega 3, an ingredient thought to support brain health.
The co-op says that according to a 2019 study published by the National Institute of Health, Americans in all age groups did not meet the recommended daily intake of Omega 3s to meet nutritional needs based on US Dietary Guidelines. Organic Valley’s DHA-Omega 3 fortified line offers 50mg of the nutrient per serving and aims to appeal to health-conscious families that seek out milk that meets the varying nutritional needs of their families.
The milk is suitable for all age groups and can be incorporated into cooking and baking, just like non-fortified options on the market.
Family First milk will begin appearing on retailer shelves nationwide beginning this month, available in Whole and Reduced Fat 2%, 64-ounce (half gallon) cartons for a suggested retail price of $5.99-$6.99.
Image: Organic Valley
