Müller launches Cadbury Milkshakes, in collaboration with Mondelez
Müller Yogurt & Desserts is bringing British chocolate brand Cadbury to milkshake format for the first time in the UK and Ireland. Müller says the flavoured milk category has grown 4% year on year and the business is targeting category growth by continuing to expand and optimize its portfolio of products.
Marking the Cadbury brand’s first launch in the bottled milk drinks category in the UK and Ireland, Cadbury Creamy Chocolate Milkshake and Cadbury Creamy Chocolate Caramel Flavour Milkshake are now available from Sainsbury’s supermarkets, and from other retailers from March.
Made in the UK using milk from British farms and Cadbury milk chocolate, the 250ml singles are shelf-stable with a three-month shelf life.
Justin Cook, CEO at Müller Yogurt & Desserts and Nikhilesh Brahma, VP Global Licensing at Mondelēz said: “We’re thrilled to be part of this exciting collaboration that brings together the classic, creamy taste of Cadbury with our commitment to crafting irresistible treats. We've taken the iconic taste of Cadbury and transformed it into a luscious, smooth milkshake that sets a new standard for indulgence within milkshakes. A new chapter in this enhanced collaboration - that started with desserts - and now expands into milkshakes with Cadbury, the nation's favourite chocolate.”
Image: Müller UK & Ireland
