SUBSCRIBE

Breaking News on Dairy Processing & Markets

News > Manufacturers

Read more breaking news

 

 
Loading...
DISPATCHES FROM VITAFOODS EUROPE 2014

Marketing whey protein to the elderly 'challenging': Davisco Foods

By Mark Astley+

08-May-2014
Last updated on 13-May-2014 at 16:10 GMT2014-05-13T16:10:39Z

Daviso Foods' Polly Olson.

Daviso Foods' Polly Olson.

The role of doctors and dietitians in the education of the elderly on the benefits of protein for healthy ageing is key, US whey protein manufacturer Davisco Foods International told DairyReporter.com.

Polly Olson, vice president of business development, sales and marketing at Davisco, spoke with DairyReporter.com's Mark Astley at Vitafoods Europe 2014 in Geneva, where the Minnesota-based firm was touting the benefits of its BiPro brand whey protein isolate (WPI) powder for healthy ageing.

Davisco initially marketed BiPro to those with an active lifestyle.

But with whey protein now increasingly considered mainstream, Davisco has shifted its focus in part to the elderly.

Convincing this older generation of the benefits of protein has not been easy though, said Olson.

"As a matter of fact, it is challenging to get to the elderly because our role is communication, and so much is done on the internet and Twitter and Facebook and these folks need to get with that more to learn," said Olson.

"So the role of the doctors and the dietitians in advising them about protein is really key."

Outsourcing science: Where does the future of industry research lie?

Outsourcing science: Where does the future of industry research lie?

An trend for outsourcing science and research may be good news for contract research...

What does ‘responsible innovation’ really mean?

What does ‘responsible innovation’ really mean?

Many food firms talk about the need for ‘responsible innovation’, but what does this...

How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers...

Yogurt makers expand when, who eats yogurt with new products

Yogurt makers expand when and who eats yogurt with different product platforms

Yogurt manufacturers are rolling out a wide variety of new products to drive consumer...

a2 Milk outlines its US game plan in Expo West video

Lights, camera, action! a2 Milk outlines its US game plan at Expo West

Digestive issues after drinking milk are often attributed to milk protein allergy (which can...

Expert insights: What is the future for probiotics and prebiotics?

Expert insights: What is the future for probiotics and prebiotics?

Probiotics, prebiotics, and microbiome science are big business, and already generate a great deal...

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

Yakult and leading academics expressed frustration at what they see as unfair and opaque...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

Sports nutrition offers something for every taste

The future of sports nutrition offers something for every taste

Sports nutrition market has been rapidly growing and will continue to so as it...

Hood: Sky’s the limit with aseptic beverage packaging

Pete Spanedda

Vice president of dales, HP Hood

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...