SUBSCRIBE

Breaking News on Dairy Processing & Markets

Read more breaking news

 

 
DISPATCHES FROM ZENITH GLOBAL DAIRY CONGRESS

'Be proud' of packaging sustainability efforts, dairy brands urged

By Mark Astley+

15-Jul-2014
Last updated on 30-Jul-2014 at 16:31 GMT2014-07-30T16:31:20Z

'Be proud' of packaging sustainability efforts, dairy brands urged
'Be proud' of packaging sustainability efforts, dairy brands urged
Loading...

Personify's Gail Barnes has called on dairy brand owners to "be proud" of their sustainability efforts and use tools such as Twitter to spread the word to consumers.

On stage at the Zenith International Global Dairy Congress in Istanbul last month, Barnes claimed that around 65% of US consumers take sustainability into account when making purchase decisions.

Dr Gail Barnes

Speaking with DairyReporter.com off stage, she said that while consumers are interested in making sustainable choices they don't always have the necessary information to do so.

"The message is very, very clear. They want more information from brand owners about what is that's sustainable about their packaging," she said. 

Social media platforms such as Twitter and Facebook are the best tools to educate the public, she added.

"There is so much one can do - practical concrete things that we know will reduce the carbon footprint."

"And then, having done that, you have an amazing story to tell your consumers. So go out and tell them because they won't know that you as a brand owner have a very special HDPE jug out there unless you tell them. So be proud," she said.

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

Julian Mellentin

Director, New Nutrition Business

Outsourcing science: Where does the future of industry research lie?

Outsourcing science: Where does the future of industry research lie?

An trend for outsourcing science and research may be good news for contract research...

What does ‘responsible innovation’ really mean?

What does ‘responsible innovation’ really mean?

Many food firms talk about the need for ‘responsible innovation’, but what does this...

How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers...

Yogurt makers expand when, who eats yogurt with new products

Yogurt makers expand when and who eats yogurt with different product platforms

Yogurt manufacturers are rolling out a wide variety of new products to drive consumer...

a2 Milk outlines its US game plan in Expo West video

Lights, camera, action! a2 Milk outlines its US game plan at Expo West

Digestive issues after drinking milk are often attributed to milk protein allergy (which can...

Expert insights: What is the future for probiotics and prebiotics?

Expert insights: What is the future for probiotics and prebiotics?

Probiotics, prebiotics, and microbiome science are big business, and already generate a great deal...

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

Yakult and leading academics expressed frustration at what they see as unfair and opaque...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

Sports nutrition offers something for every taste

The future of sports nutrition offers something for every taste

Sports nutrition market has been rapidly growing and will continue to so as it...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...