SUBSCRIBE

Breaking News on Dairy Processing & Markets

Read more breaking news

 

 
DISPATCHES FROM ZENITH GLOBAL DAIRY CONGRESS

'Be proud' of packaging sustainability efforts, dairy brands urged

By Mark Astley+

15-Jul-2014
Last updated on 30-Jul-2014 at 16:31 GMT2014-07-30T16:31:20Z

'Be proud' of packaging sustainability efforts, dairy brands urged
'Be proud' of packaging sustainability efforts, dairy brands urged
Loading the player...

Personify's Gail Barnes has called on dairy brand owners to "be proud" of their sustainability efforts and use tools such as Twitter to spread the word to consumers.

On stage at the Zenith International Global Dairy Congress in Istanbul last month, Barnes claimed that around 65% of US consumers take sustainability into account when making purchase decisions.

Dr Gail Barnes

Speaking with DairyReporter.com off stage, she said that while consumers are interested in making sustainable choices they don't always have the necessary information to do so.

"The message is very, very clear. They want more information from brand owners about what is that's sustainable about their packaging," she said. 

Social media platforms such as Twitter and Facebook are the best tools to educate the public, she added.

"There is so much one can do - practical concrete things that we know will reduce the carbon footprint."

"And then, having done that, you have an amazing story to tell your consumers. So go out and tell them because they won't know that you as a brand owner have a very special HDPE jug out there unless you tell them. So be proud," she said.

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Treofanphthalate-free packaging and mineral oil barriers

Treofan turns to phthalate-free packaging films and mineral oil barriers

Jürgen Schischko

Technical service director, Treofan

Braskem packaging changes color if a product is unfit for consumption

Braskem packaging changes color if a product is unfit for consumption

Marcia Pires

polymer science researcher , Braskem

Mettler-Toledo Safeline metal detection systems

Mettler-Toledo Safeline debuts four enhancements on its metal detection systems

Mettler-Toledo introduced four enhancements on its Safeline metal detection systems at Interpack.

Tetra Pak unveils new technologies

Tetra Pak unveils new technologies

At the recent Hannover Messe event in Germany, global company Tetra Pak unveiled new...

Recycling robotics uses AI to sort cartons from other materials

Recycling robotics uses AI to sort food and beverage cartons from other materials

A new artificial intelligence-powered robotics system has been developed to divert cartons away from...

Tate & Lyle unveils upgraded innovation center

Tate & Lyle unveils upgraded innovation center

Tate & Lyle PLC, a global provider of speciality food ingredients and solutions, has...

Milk protein producer not ready throw in towel to whey

Milk protein producer not ready throw in towel to whey

Milk proteins continue to carve out a strong niche in sports nutrition despite’s whey...

From marketing to taste: How virtual reality will change the food industry

From marketing to taste: How virtual reality will change the food industry

Virtual reality has arrived and is set to change the way the food industry...

VIDEO: Talking trends – Chr. Hansen on the probiotics and healthy dairy boom driving growth across Asia Pacific

VIDEO: Talking trends – Chr. Hansen on the probiotics and healthy dairy boom driving growth across Asia Pacific

Probiotics, functional dairy and natural colours – combined with Asia’s rapidly changing lifestyle and...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...