FrieslandCampina Ingredients introduces new high concentration protein gel

Formulated with the company’s Nutri Whey Isolate Clear, the application not only provides up to 15% protein content in a small portion, but also enables flexibility in the end product’s format – from squeezable pouches to spoonable pots.

The company said the concept aligns with many trends dominating the sports nutrition market, including single-serve and snackification, consumption on the go and compacting – with one serving able to supply the same amount of protein as a 500ml RTD beverage.

Vicky Davies, global marketing director, performance and active nutrition at FrieslandCampina Ingredients, said, “This is a really exciting development.​ With the mainstreaming of performance nutrition, demand is growing for high protein supplements and snacks that fit within a busy lifestyle – so with little or no preparation and designed for fast consumption. ​

“This ‘conveniently nutritious’ trend was clearly visible in our recent global research with FMCG Gurus into the evolving sports nutrition sector.”​

FrieslandCampina Ingredients added that the new formulation is transparent, has an adaptable viscosity a neutral taste profile.