SUBSCRIBE

Breaking News on Dairy Processing & Markets

News > Manufacturers

a2 Milk Company to resume China infant formula shipments

a2 Milk Company to resume China infant formula shipments

The a2 Milk Company has received approval from Chinese authorities to resume shipments of its a2 Platinum brand infant formula after a break of more than two months.

It announced earlier today that a2 Platinum, imported into China by distributor China State Farm Shanghai, had been added to a list of approved imported brands by the China General Administration for Quality Inspection and Quarantine (AQSIQ).

The Auckland-based firm applied for registration in association with New Zealand-based Synlait Milk, its a2 Platinum infant formula processing partner, and New Milk, Synlait's interim contract manufacturer.

New Milk was added to the Certification and Accreditation Administration of the People's Republic of China (CNCA) List of Registered Overseas Dairy Manufacturers earlier this month.

The New Zealand Ministry for Primary Industries (MPI) expects Synlait Milk to receive CNCA accreditation once a risk management plan for its new dry blending and packaging facility has been approved.

As of May 1 2014, under revised legislation, infant formula manufactured by firms that do not feature on the CNCA list are not permitted to enter China.

"Sufficient" inventory

a2 Platinum, which was officially launched in China in October 2013, is the first and only infant formula product made using a2 milk, a2 Milk Company claims.

Most dairy cows produce milk that contains A1 and A2 beta casein proteins. a2 milk is rich is A2 beta casein proteins, but contains no A1 beta casein proteins, which have been linked to digestive discomfort. 

This beta casein composition makes a2 Platinum "structurally more comparable to that which mothers naturally produce," a2 Milk Company claims.

Prior to the May 1 rule change, a2 Milk Company ensured that there were "sufficient levels of inventory" held by China State Farm to "ensure consumer demand in China to continues to be satisfied."

With the block on its shipments now lifted, a2 Milk Company is keen to continue efforts to drive interest in a2 Platinum.

“Registration will provide an important confidence boost for our distribution partner China State Farm and its sub distributors in our target markets in China," said Geoffrey Babidge, managing director, a2 Milk Company.

"The market development programme paused while the registration process was progressing and can now be reactivated together with new communication initiatives.” 

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Key Industry Events

 

Access all events listing

Our events, Events from partners...