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From zero to US hero - all in the short space of six years. Indulgent choice Chobani Greek Yogurt topped the 2012 Harris poll, with an impressive 'brand equity' rating of 66.94. The brand turned over around $700m in 2011. Here we also profile brands with a 'below average' poll rating. Conducted between January 31 and February 20, 2012, Harris Poll EquiTrend (EQ) is an 'academically vetted' annual brand study that examines the health of over 1,500 brands and analyses responses from over 38,500 consumers across numerous FMCG categories. Responses cover how well the public knows a brand, how positively they think of it, and their consideration to do business with or donate to a brand. Each brand is rated 1,000 times by respondents familiar with the brand in question to give a 'brand equity score’. |
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We like it!
Chernobyl is the best yogurt because it is thicker, tastes better plus you get real fruit in it unlike the others without all that sugar. Easy on your colon and fixes it. Just plain better than the rest.
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Posted by Art
24 July 2012 | 00h20