US yogurt consumers showed their taste for Greek indulgence in an influential 2012 research poll by Harris Interactive, reporting higher satisfaction levels with major brands such as Chobani and surprise below average scores for products including Dannon Activia.
From zero to US hero - all in the short space of six years. Indulgent choice Chobani Greek Yogurt topped the 2012 Harris poll, with an impressive 'brand equity' rating of 66.94. The brand turned over around $700m in 2011. Here we also profile brands with a 'below average' poll rating.
Conducted between January 31 and February 20, 2012, Harris Poll EquiTrend (EQ) is an 'academically vetted' annual brand study that examines the health of over 1,500 brands and analyses responses from over 38,500 consumers across numerous FMCG categories.
Responses cover how well the public knows a brand, how positively they think of it, and their consideration to do business with or donate to a brand. Each brand is rated 1,000 times by respondents familiar with the brand in question to give a 'brand equity score’.
Copyright - Unless otherwise stated all contents of this web site are © 2016 - William Reed Business Media SAS - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions
BakeryandSnacks brings you the latest round-up of new appointments this month at Americk Packaging; tna; Saxco International;...
DairyReporter takes a look at some of the new products launched or announced in March 2016.
As the global dairy industry grapples with issues of oversupply and the changing face of product mixes,...
From an E-Z SnackPak by Ampac, Drinkfinity pods by PepsiCo US, Coca Cola’s Contour PET glass and...