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Arla Foods Ingredients adds to whey hydrolysates portfolio

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By Jim Cornall+

09-Feb-2017

With the growth in sports nutrition products, Arla Food Ingredients has created whey hydrolysates for the market. Pic: ©iStock/diego_cervo
With the growth in sports nutrition products, Arla Food Ingredients has created whey hydrolysates for the market. Pic: ©iStock/diego_cervo

Arla Foods Ingredients has unveiled a new generation of whey hydrolysates for the mainstream sports nutrition market.

Whey hydrolysates are proteins that have been finely chopped – or ‘pre-digested’ – so they are absorbed more quickly by the body than standard proteins. This ensures they get to work faster on helping muscles recover after exercise.

Arla Foods Ingredients launched Lacprodan HYDRO.365 into the sports nutrition category in 2012.

This extensively hydrolysed whey protein ingredient ensures rapid delivery of amino acids to the muscles to reduce recovery times from days to hours.

Arla Foods Ingredients has developed a portfolio of mildly hydrolysed whey protein products that focus on delivering the benefits of hydrolysates to more consumers.

The company said that products in the range offer all the performance and recovery benefits of hydrolysates in a cost-effective format that delivers greater application flexibility, convenience and an improved flavor profile.

Becoming mainstream

The products in the new range include:

•  Lacprodan HYDRO.clear – a mildly hydrolysed, acidified whey protein specially developed for crystal-clear beverages

•  Lacprodan HYDRO.milk – a mildly hydrolysed whey protein for producing 100% whey-based milky, high protein drinks

•  Lacprodan HYDRO.gel – a mildly hydrolysed whey protein for use in protein gels

•  Lacprodan HYDRO.power – a mildly hydrolysed whey protein for powder shake applications

Peter Schouw Andersen, head of science & sales development at Arla Foods Ingredients, said today’s active consumers want sports nutrition products that deliver enhanced performance and recovery benefits quickly.

He added that as more active consumers are discovering the benefits of using sports nutrition products, the category is quickly becoming mainstream.

According to Euromonitor, the global sports nutrition market will be worth $17.5bn in 2020, compared with $10.8bn 2015 and $6.7bn in 2010.

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