SUBSCRIBE

Breaking News on Dairy Processing & Markets

Read more breaking news

 

 
AIPIA Congress 2016

Thinfilm to launch smart labels for temperature sensitive dairy products

By Jenny Eagle+

22-Nov-2016
Last updated on 25-Nov-2016 at 14:09 GMT2016-11-25T14:09:09Z

Erwan Le Roy, EVP business development & GM NFC solutions and smart sensor products, Thinfilm.

Erwan Le Roy, EVP business development & GM NFC solutions and smart sensor products, Thinfilm.

Thinfilm will launch a smart labels product line next year focusing on temperature sensitive products, such as dairy.

Erwan Le Roy, EVP business development & GM NFC solutions and smart sensor products, Thinfilm, told DairyReporter, the 1mm labels can monitor and verify a perishable product across the distribution supply chain, when attached to a primary or secondary package.

Connecting with millennials

The goal is to ensure the temperature of a product is within the right range during distribution,” he said.

Le Roy took to the stage at the AIPIA Congress, in Amsterdam, (November 14-15) to discuss Thinfilm NFC technology and the importance of millennials (born between 1980-2000).

Millennials are an important target group for marketeers because they are going to be the number one population for a long time. They have surpassed the ‘baby boomers’ generation and they will make more money and have ‘financial muscles’ because they will have the largest total income. Today, every brand is trying to say they connect to millennials,” he said.

They are the number one owners of smartphones, compared to Gen X and baby boomers. They use smartphones the most, they communicate with smartphones so whatever technology you use, it has to communicate easily with their smartphone.

Le Roy added the challenges will be to connect with millennials because they don’t believe in sales pitches or advertising billboards. They have to be told as an individual, a one-on-one relationship, a one-on-one digital journey, with many connections to understand the individual and with a personalized offering. This is a big challenge because mass marketing does not work for this new generation.

The key requirements will be to communicate instantly in less than one second, millennials are not patient, companies have to connect with them before and after their purchase,” he added.

NFC is one example of communicating with millennials and can be integrated into a package with a simple sticker or inlet. They are very thin and can be seamlessly integrated to a label, capsule, carton or box.

NFC smartphone tech

The number of smartphones today have NFC by default with no app to download. There are over 1bn NFC phones in existence today and we expect this growth to continue next year as it’s a fast moving eco system.”

Le Roy said NFC can hold a lot of data, each time there is an interaction in the store or at home. Thinfilm has a cloud service where each time a device is near a package it can identify the device, identify the data usage and send personalized information as part of a one-on-one customer journey.

Baby boomers want privacy and don’t want to exchange personal information, millennials are okay to share information as long as they get the right service/offering for them in return, and it’s relevant to them, that’s where data is important,” he said.

The trade-off technology is 2D barcode and AR (Augmented Reality). When we compare those different types of technology for creating a smart package that speaks to millennials there are four important criteria: ease of use; cost; product recall; and security.

With NFC there is no app to download, people don’t want to download apps and add new ones to their smartphone. 2D and AR needs an app because it's picture-led. A 2D barcode is ugly which is why you never see it on the front of a package, i.e. you never see a barcode on the front of a wine bottle.”

Thinfilm recently took part in an olive oil pilot trial in Italy with an NFC tag, due to the problems with counterfeit products, regarding EVOO (Extra Virgin Olive Oil). Four manufacturers in Tuscany took part in the pilot using NFC and a ‘Dash button’ (repeat purchase button).

Recycling robotics uses AI to sort cartons from other materials

Recycling robotics uses AI to sort food and beverage cartons from other materials

A new artificial intelligence-powered robotics system has been developed to divert cartons away from...

Tate & Lyle unveils upgraded innovation center

Tate & Lyle unveils upgraded innovation center

Tate & Lyle PLC, a global provider of speciality food ingredients and solutions, has...

Milk protein producer not ready throw in towel to whey

Milk protein producer not ready throw in towel to whey

Milk proteins continue to carve out a strong niche in sports nutrition despite’s whey...

From marketing to taste: How virtual reality will change the food industry

From marketing to taste: How virtual reality will change the food industry

Virtual reality has arrived and is set to change the way the food industry...

VIDEO: Talking trends – Chr. Hansen on the probiotics and healthy dairy boom driving growth across Asia Pacific

VIDEO: Talking trends – Chr. Hansen on the probiotics and healthy dairy boom driving growth across Asia Pacific

Probiotics, functional dairy and natural colours – combined with Asia’s rapidly changing lifestyle and...

Vox Pop: Should the term 'milk' be regulated?

Vox Pop: Should the term 'milk' be regulated?

DairyReporter set out to see what consumers thought about regulation of the term “milk”...

Andreas Kopp creates replica tin for Nestlé milk powder

Andreas Kopp creates replica tin for Nestlé milk powder 150th anniversary

Monica Malonni-Kopp

General manager, Andreas Kopp

Dahlicious expands beyond lassi to almond milk yogurt, kefir

Dahlicious moves into new territory with almond milk yogurt and kefir

Dahlicious – a brand best-known for its cultured dairy product, lassi – is moving...

Unilever revamps margarine packaging

Unilever revamps margarine packaging to promote active plant ingredients

Unilever has partnered with Design Bridge design agency to change its Flora ProActiv spread...

Behind the scenes of the parmesan cheese factory

‘Hard cheese made easy’: Behind the scenes of the parmesan cheese factory Part II

In Part II of our tour behind the scenes of Parmesan cheese factory Parmigiano...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...