NZ yogurt poised for collective dairy action

By Ben Bouckley

- Last updated on GMT

Related tags Nutrition

NZ yogurt poised for collective dairy action
New Zealand firm The Collective Dairy is set to launch a new yogurt range in the UK from June 2011

Former Gü directors Mike Hodgson (former md) and Amelia Harvey (sales director), have set up a joint venture with the New Zealand founders of The Collective Dairy to launch products in the UK.

Four flavours will include passionfruit, apple, Russian fudge and luscious lemon, while two additional flavours will be launched later in the year. Products will be available in 500g (RRP £2.39) and 165g pots, while the range is 95% fat free and sweetened with honey rather than sugar.

The first products will be available from Sainsburys, Waitrose and Ocado from June 2011.

Harvey said: "We believe that we'll bring in new and lapsed users into the category with a tast, healthy yogurt for anytime of the day."

Related topics Markets Yogurt and Desserts

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