Why am I being asked to register?

As you may be aware, we are making changes to the way our DairyReporter users access some of our news content. By registering their email address with us and providing some industry-specific details to continue reading our news content.

Please note that a website account is separate from signing up for our newsletters, current newsletter subscribers will still need to create a website account to read the content.

Once an account has been created, users are free to enjoy unlimited access to all our content and will no longer see any registration messaging whilst logged in to their account.

All content on DairyReporter continues to be available for free to all readers, this is not a paywall. It’s important that we keep our independent journalism as free and as open as possible while we can, and being able to tailor our content to you, our audience will help us maintain that.

So why are we asking you to register?

Registering is a free and simple way to help us sustain our independent journalism. When users sign in, we can build deeper relationships that help our strategy in several ways: it can help us provide a better reader experience, deepen engagement with our journalism, and strengthen our advertising proposition with a more targeted approach.

We understand that every single one of our readers is unique, a Vice President of Health and Scientific Affairs has very different content requirements to that of an Innovation Manager. We want everyone's experience on DairyReporter to be as informative as possible; gaining a deeper understanding of the content our readers are engaging with allows us to provide a content experience that is better suited to their needs going forward. 

As we still rely on advertising to fund our publication, one of the ways how we safeguard the future of our journalism is by using data. When you sign in, we can collect and store your data to better inform the marketing and advertising that we tailor to you. We believe that advertising shouldn’t be a hindrance but can help you if it is relevant and appropriate. You will always be able to control your privacy. We think carefully about our use of your data. We have a privacy notice and a cookie statement that explains how we collect, use, share and transfer your data and a team dedicated to keeping any data we collect safe and secure.

So, what are you waiting for? Register now and help us help your business!

Have trouble registering? Take a look at our FAQ page

What if I already subscribe to a DairyReporter newsletter?

If you're already signed up to receive newsletters from us, you will still need to register to enjoy unlimited articles. Don’t worry, you will keep receiving the email updates that you have already opted-in for – you can manage these on our email preference hub​​.