WhiteWave Foods secures Dunkin' Donuts Coffee Creamer license
Dunkin’ Donuts Coffee Creamers, which will be made with real milk and cream, will allow US consumer to enjoy the “delicious taste of cream served with Dunkin’ Donuts’ famous coffee” at home, said Dunkin’ Donuts in a statement.
WhiteWave Foods will develop, manufacture and distribute the product, which will be available in 32 ounce, quart-sized bottles in four variations – Original, Fat-Free, Extra Extra and Unsweetened.
Carlos Veraza, WhiteWave Foods president of coffee creamers and beverages, said that the deal represents “a bold first step towards transforming the unflavored coffee creamer category, with the real dairy experience consumers have come to expect from Dunkin’ Donuts.”
Weighing in, John Costello, Dunkin’ Brands’ president of global marketing and innovation, said that the launch of the Dunkin’ Donuts Coffee Creamer will “strengthen” the brand’s “association with hot coffee.”
“As America’s leading retailer of coffee-by-the-cup, finding new and innovative ways to reinforce our coffee leadership is a priority for our brand and our franchisees,” said Costello.