Fonterra drops sugar in children’s yogurt by 40%

By Jim Cornall contact

- Last updated on GMT

Samples of Anchor Uno's new flavors being handed out at Countdown, Hamilton.
Samples of Anchor Uno's new flavors being handed out at Countdown, Hamilton.

Related tags: New zealand, Brand management, Fonterra

Fonterra’s Anchor Uno has reformulated its children’s yogurts, with 40% less sugar than the original product.

The New Zealand dairy company says that the yogurts now contain the lowest levels of sugar (per 100 grams) in any children’s yogurt brand in New Zealand.

Anchor Cultured brand manager Nicola Carroll added that Anchor is continuously improving its product portfolio to reduce the use of added sugars.

Anchor Uno notes that it has removed the sugar from the yogurt base and now only includes added sugar through the fruit preparation. A 40% reduction in sugar was achieved with no artificial colors, flavors or sweeteners.

According to Fonterra, its research shows the new formulation is equal to or more preferred than the previous recipe. Anchor Uno is the market leader with 52% share in the children’s yogurt segment.

Related news