The first stage of the campaign, from February to March, included the delivery of food pyramid diagrams identifying the optimal number of servings of vegetables and legumes, meat, fruit, milk, yogurt and cheese to be consumed daily from each of the five basic food groups.
The FrieslandCampina team explained the importance of a balanced diet, and provided samples of Dutch Lady milk to families along with a height chart for parents and caregivers to measure the growth of their children.
The initiative is part of FrieslandCampina’s Nourishing by Nature mission, through which the company aims to provide nutrition to people around the world, particularly children, by highlighting milk and its essential nutrients.
Promoting milk in South East Asia
Pascal Bardouil, managing director of FrieslandCampina Myanmar, said the campaign is a step in the company’s commitment to help improve nutritional awareness and help develop milk drinking habits in Myanmar.
“We recently conducted an impactful study that found that only one out of 10 Myanmar children consumes milk daily, alarmingly lower than in other Asian markets. This is why our efforts will be focused on bridging this nutritional gap,” Bardouil said.
Through its Drink.Move.Be-Strong platform, FrieslandCampina has been promoting physical exercise and the role of milk in a healthy diet across South East Asia.