Valio to launch products in UK

By Jim Cornall contact

- Last updated on GMT

Finnish dairy company Valio will launch its brand in the UK at Food Matters Live this year.

It will unveil its ‘Fresh Finnish Thinking’ portfolio, which will appear on supermarket shelves in 2018.

Following extensive testing of a range of products that have experienced success in other markets, Valio is also planning a marketing campaign for the introduction of: Valio Gefilus Kefir yoghurts; Valio Finnish spreadable butters and cheddar with ValSa; and Valio Master Butter Makers butter.

Insights and research

During the exhibition, Valio’s research manager, Dr Minja Miettinen, will present the latest insights on digestive health, while Valio consumer insight manager, Dr Kevin Deegan, leads two seminars focusing on the role of media in free–from and the novel use of social media in concept development.

Keegan will also present a Valio case study on communication of technology and join the panel discussion on neuro-marketing.

Dr Keegan is also one of the three panelists for the upcoming DairyReporter webinar, Dairy Innovation, How to bring the genuinely new to market, which will take place Wednesday, December 13, at 3pm UK time (10pm Eastern). You can register for the event here.

New products

Every year, Valio launches new products, including liquid ready-to-feed infant formulas, lactose free products and whey powders.

At the recent Anuga trade show in Cologne, Germany, the company launched new lactose-free and baby-food products, as well as introducing Mifu dairy-based meat alternative strips for flexitarians and vegetarians. The product has been available in Finland, but is now being introduced to other European markets.

Valio Eila lactose-free milk powder is produced in whole, semi-skimmed and skimmed milk varieties.  Valio Eila low lactose skimmed milk powder is also available.

Related topics: Manufacturers

Related news


Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.